Wear and Care

Wear and Care

Our products will keep you looking stylish no matter the season.

By paying some extra attention to how you wash and care for your favourite Florence Store pieces, not only will you extend their wearability and life-cycle, you’ll help the environment.

Follow Care Instructions:

Always follow the care instructions that are sewn into the side seam of all of our garments. Each garment is different, and requires special care for its specific materials. Take care of them according to their needs, as listed on the garment care label, and they’ll continue to look good – as will you – for a long time.

Wash Less:

Reduce the amount of water and detergent consumed to clean your clothes by simply reducing the number of times you wash your favourite pieces. Instead, let any odour air out or use stain remover on those small spots, this will also help your pieces last longer.

Keep it Cool:

A cold hand wash or hand wash cycle will significantly cut down on energy consumption. Cold water is best as it washes well and is great for your clothes. Hot water can cause shrinkage when you least expect it!

Wash separately:

We would always advise avoiding washing light-coloured items with dark items to prevent dye transfer. Hot water will always increase the chance of dye bleeding more quickly than cold water.

Wash in loads, that are the same colour and be aware that it’s not just new clothes that run. The dye can wear off after repeated washing, so always wash similar colours together to prevent colour run.

Dry Cleaning:

Traditional dry cleaners typically use hazardous chemicals and materials that are bad for the land, waterways, air and general environment. For those ‘Dry Clean Only’ garments, there are more environmentally-friendly alternatives to cleaning your pieces. Look up your nearest GreenEarth cleaner for a greener dry clean.