Our Story

Our Story

Since October 2019, Florence Store has been catering to everyday women by offering fast access to boutique style. We’re proud to be your go-to online destination for shopping Australian boutique women’s clothing brands.

Explore a world of women’s fashion at Florence Store’s online boutique. Discover an ever-evolving collection of women’s boutique clothing, with new styles added weekly. Be inspired to embrace the latest trends and effortless styles of the new season.

Our carefully curated range of dresses, tops, and bottoms offers something for every occasion. Whether you’re searching for a chic dress for a special event or casual attire for everyday wear, our online clothing store ensures affordability and embraces versatility.

At Florence Store, we take pride in offering the best in-trend women’s fashion for the modern, busy woman. Our stylish, classic, colorful, and unique range caters to women of all shapes and ages.

We’ve made shopping easy by stocking exciting clothing designs from leading boutique Australian brands. Whatever your style preferences, you’ll find a diverse selection of clothing options online at Florence Store.