Our Story

Our Story

Florence Store has been catering to everyday women by offering fast access to boutique style. Since October 2019, we’ve proudly been your go-to online destination for shopping Australian boutique women’s clothing brands.

Discover an ever-evolving collection of women’s boutique clothing, with new styles added weekly.

Explore the latest trends and easy styles of the season with confidence.

Our thoughtfully selected collection of dresses, tops, and bottoms caters to all occasions. From elegant dresses for special events to laid-back outfits for everyday wear, our online store combines affordability with versatility.

Discover an array of exciting clothing designs from top Australian boutique brands, making shopping a breeze. Whatever your style, Florence Store offers a diverse range of options to suit your preferences.

Our Story

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Sustainability

Wear & Care