Our Story


Your daily style inspiration.

We believe fashion is not only what you wear, but how you wear it. We want to be your source of daily style inspiration, dressing women every day sits at the heart of what we do.

Our Story

We first opened our online boutique in 2019. We had one goal in mind, that was to dress everyday women, in boutique fashion without hassle.

We stock a huge range of sizes and styles to suit every woman. You’ll notice that our online clothing boutique is filled with the latest best-sellers only!

We love nothing more than helping our customers look and feel great in what they wear. With a super responsive customer service team, to help you out fast!

Shipping all orders from our Brisbane, Australia warehouse. We offer Free Shipping, always, on Australian orders. We want to make it easy for you to receive the very latest fashion styles!

+ Start Shopping

Browse the latest fashions on Florence Store. Where your style comes first.

+ Start Shopping