NEW NOW

Discover our latest collections.

Time to revitalise your wardrobe – shop the styles everyone's wearing.

Shop New Now

Event Season

The season of the year is here, time to shop for your next event.

Shop Silks

New Season

Capture the new season and feel good from the outside, in.

Shop New Now

Shop Women's Dresses & Clothing Online

We're Florence Store, your destination for shopping boutique women’s fashion brands online.

Be inspired to discover feel-good styles you’ll love for work, weekends and your after-5 events. A true style destination,  you're sure to find an item for every occasion picked uniquely for you from the best Australian boutique fashion brands.

Whether you love pretty, feminine dresses or timeless classics (or a bit of both), there's something here for you. If you’re shopping for a dress to wear to your next event or something more casual, you will find it on our online store. We've ensured our range of women's clothing embraces versatility in every style.

It’s time to update your look with Florence Store’s new season arrivals - women's online fashion shopping made easy with Florence Store.