Florence Rewards – Spend and Earn Rewards

The Start of New.

There’s nothing like brand-new! Discover the latest arrivals your wardrobe has been waiting for.

Embrace Romance

Embrace the enchanting allure of romanticised event wear, where timeless silhouettes invite you to celebrate your nearest and dearest in style.

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Denim Silhouettes

Discover why denim has remained a beloved staple, cherished for its versatility and timeless appeal. 

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Discover Most Loved.

Discover the epitome of customer adoration with our “Best of” collection, where each piece is a testament to unparalleled quality and timeless appeal.

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Modern Essentials.

Where every detail is considered to cater to the dynamic spirit of the contemporary woman. Embrace a world where style meets functionality.

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Free Shipping*

We offer free shipping on orders over $119+

10,000+ Reviews

Reviews speak for themselves. You’ll see.

Florence Rewards

Enjoy rewards while you shop with Florence.

Secure Checkout

Your security remains our number one priority. 

Shop Women’s Clothing Online

Explore a world of women’s fashion at Florence Store’s online boutique. Discover an ever-evolving collection of women’s boutique clothing, with new styles added weekly. Be inspired to embrace the latest trends and effortless styles of the new season.

Our carefully curated range of dresses, tops, and bottoms offers something for every occasion. Whether you’re searching for a chic dress for a special event or casual attire for everyday wear, our online clothing store ensures affordability and embraces versatility.

At Florence Store, we take pride in offering the best in-trend women’s fashion for the modern, busy woman. Our stylish, classic, colorful, and unique range caters to women of all shapes and ages.

We’ve made shopping easy by stocking exciting clothing designs from leading boutique Australian brands. Whatever your style preferences, you’ll find a diverse selection of clothing options online at Florence Store.