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Dresses

Discover the collection of on-trend, easy-to-wear dresses. Offering fresh, contemporary to any wardrobe. 

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Event Guest

Are you looking for the perfect outfit for your next event? Look no further than Florence Store’s collection of guest outfits.

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Basics

Rediscover simplicity and style with Florence Store’s better basics. Our selection features timeless considered wardrobe must-owns.

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New Arrivals

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Discover Most Loved.

Discover the epitome of customer adoration with our “Best of” collection, where each piece is a testament to unparalleled quality and timeless appeal.

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Modern Basics.

Where every detail is considered to cater to the dynamic spirit of the contemporary woman. Embrace a world where style meets functionality.

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Liberty Rose

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Free Shipping*

We offer free shipping on orders over $99+

12,000+ Reviews

Reviews speak for themselves. You’ll see.

Florence Rewards

Enjoy rewards while you shop with Florence.

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Shop Women’s Clothing Online

Florence Store is an Australian online boutique dedicated to bringing the latest fashion trends to life with an effortless and modern touch. Our mission is to provide women with timeless, chic styles that seamlessly blend sophistication and ease. Each piece in our collection is carefully curated to reflect contemporary fashion, ensuring our customers always look and feel their best.

At Florence Store, we believe that great style should be accessible and uncomplicated. Our designs are inspired by the latest trends but are crafted with a timeless appeal, making them versatile additions to any wardrobe. Whether you’re dressing for a casual day out or a special occasion, our pieces are designed to make you feel confident and stylish.
Our collection includes a wide range of dresses, tops, and pants that cater to the modern woman’s lifestyle. We focus on quality, comfort, and style, ensuring that each item is not only fashionable but also practical for everyday wear.

As a proudly Australian boutique, we are committed to providing exceptional customer service and a seamless shopping experience. Florence Store is more than just a boutique; it’s a destination for women who appreciate effortless style and contemporary elegance. Join us and discover the perfect blend of fashion and sophistication at Florence Store.